Multiple Listing Service (MLS)
Virtual Office Website (VOW)
Zillow Group Inc
Palm Beach Post
Private Email Data Base
MULTIPLE LISTING SERVICE
A multiple listing service (MLS, also multiple listing system or multiple listings service) is a suite of services that enable real estate brokers to establish contractual offers of compensation (among brokers), facilitates cooperation with other broker participants, accumulates and disseminates information to enable appraisals, and is a facility for the orderly correlation and dissemination of listing information to better serve broker’s clients, customers and the public. A multiple listing service’s database and software is used by real estate brokers in real estate (or aircraft broker in other industries for example), representing sellers under a listing contract to widely share information about properties with other brokers who may represent potential buyers or wish to cooperate with a seller’s broker in finding a buyer for the property or asset. The listing data stored in a multiple listing service’s database is the proprietary information of the broker who has obtained a listing agreement with a property’s seller.
Virtual Office Website (VOW)
As a result of a settlement between the US Department of Justice and the National Association of REALTORS®, brokers now have a powerful new marketing tool at their fingertips.
Brokers who are members of a MLS can now provide more comprehensive information to their customers than any non-REALTOR® website can feature. They can now offer a data feed of all MLS listing information to their clients via a Virtual Office Website (VOW).
Consumers are hungry for more and more real estate information. They are not only looking for active data, but any information that will help them get a better gauge on the local real estate market and neighborhoods they are interested in. They are looking for as much accurate, comprehensive and current information available.
Who better to serve their information needs than REALTORS®? The MLS has the greatest depth of real estate information available anywhere. VOWs can help the industry capitalize on the strength of MLS and Property databases. They can help keep REALTORS® at the center of the real estate transaction instead of encouraging consumers to go to third party non-REALTOR® websites for their real estate search needs.
What is a VOW? The simplest definition of a VOW is a broker website that allows consumers to access all of the non-confidential information in the MLS after registering with a REALTOR®.
Virtual Office Websites are really not much different from the websites that brokers offer to consumers today. There are only two significant differences – more data fields and a registration requirement.
The rules and regulations pertaining to the display of listing information on broker websites across the country vary from market to market. Some markets have long permitted the display of deeper data fields like Sold Listings, Listing History, Tax Data, Price per Square Foot, and Days on Market. However, many markets did not allow this information to be displayed online. Only a member agent or broker could access that level of data by signing into the MLS and delivering the information to their client.
Suffice it to say that MLSs are now required to provide a data feed of all MLS information to any member broker for display through VOWs with a few exceptions:
A. Expired, withdrawn, or pending Listings
B. Compensation offered to other MLS Participants
C. Type of Listing Agreement – i.e. exclusive agency
D. Seller/Occupants name and contact information
E. Showing instructions
F. Sold Data – but only in those states like Texas where that information is not considered part of the public record. If the information is public according to your state law, then Sold Data must be included for display on VOW.
Realtor.com is an online resource for home buyers, and sellers with a comprehensive database of for-sale properties and the information, tools and professional expertise to help people purchase a home. As the official site of the National Association of REALTORS, realtor.com pioneered the world of digital real estate 20 years ago, and today prides itself on making all things home simple, efficient and enjoyable. Realtor.com is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. Realtor.com was founded on Sept. 14, 1995 with Move, Inc. taking over operations of the site on Nov. 26, 1996.
The single most extensive database for condo floor plans, key plans, & site plans in Florida.
Automated and instantaneous condo valuations, using real time market data and condo attributes.
MLS listings for condo sales and rentals in Miami, Greater Fort Lauderdale, Palm Beach, Tampa Bay, & Northeast Florida.
Zillow has stated that it is a media company that generates revenue by selling advertising on its web site. In April 2009, Zillow announced a partnership to lend its real estate search engine to the web sites of more than 180 United States newspapers as a part of the Zillow Newspaper Consortium. Zillow shares advertising revenue from the co-branded sites with the newspapers and extends its reach into local markets.
In February 2011, Zillow and Yahoo! Real Estate launched an exclusive partnership creating the largest real-estate advertising network on the web, according to comScore Media Metrix.
Zillow has data on 110 million homes across the United States, not just those homes currently for sale. In addition to giving value estimates of homes, it offers several features including value changes of each home in a given time frame (such as one, five, or 10 years), aerial views of homes, and prices of comparable homes in the area. Where it can access appropriate public data, it also provides basic information on a given home, such as square footage and the number of bedrooms and bathrooms. Users can also get current estimates of homes if there was a significant change made, such as a recently remodeled kitchen. Zillow provides an application programming interface (API) and developer support network.
In December 2006, Zillow launched three new pieces of functionality: allowing users to post homes for sale and set a “Make Me Move” price (an informal way to pre-market a home), as well as a real estate wiki. In 2006, Zillow teamed with Microsoft to offer Bird’s Eye View, a feature in Microsoft Virtual Earth, that shows (in certain areas) clearer aerial photographs taken from airplanes rather than conventional satellite imagery. Zillow uses this functionality for entertainment-focused features on famous homes.
In December 2009, Zillow expanded its services to include the rental market.The addition of rental listings enabled users to list a home for rent and search for both rental homes and homes for sale.
In late 2013, Zillow began powering AOL Real Estate. In July 2014, Zillow also took over the real estate portal for MSN Real Estate.
The company said it had more than 24 million unique visitors in September 2011, representing year-over-year growth of 103 percent. Of those users, 90% own a home and more than three quarters are looking to buy or sell within the next two years, helping others to buy or sell or looking to rent. Zillow claims over 50 million U.S. homes have been viewed. In some cities more than 90% of all homes that exist have been viewed, including San Francisco, Los Angeles, Boston and Seattle.
PALM BEACH POST
The Palm Beach Post began as The Palm Beach County, a weekly newspaper established in 1908. In January 1916, the weekly became a daily, morning publication known as The Palm Beach Post.
In 1934, Palm Beach businessman Edward R. Bradley bought The Palm Beach Post and The Palm Beach Times, the afternoon daily (except on Sunday). In 1947, both were purchased by longtime resident John Holliday Perry, Sr., who owned a Florida newspaper chain of six dailies and 15 weeklies. In 1948, Perry purchased both the Palm Beach Daily News and the society magazine Palm Beach Life.
In June 1969, Cox Enterprises, based in Atlanta, purchased Perry’s Palm Beach and West Palm Beach publications and formed Palm Beach Newspapers, Inc. Cox was founded by James M. Cox, a former Ohio governor and the 1920 Democratic presidential candidate who built a media company that today includes daily newspapers; weekly newspapers, radio and television stations; U.S. cable TV systems, local Internet media sites and Mannheim auto auction locations.
In 1979, The Palm Beach Times was renamed The Evening Times. In 1987, The Evening Times merged with The Post to form a single newspaper: The Palm Beach Post. In 1989, all of neighboring sister publication Miami News assets and archives were merged with the Palm Beach Post upon the closure of that paper.
In 1996, The Palm Beach Post sponsored Scripps National Spelling Bee winner Wendy Guey.
Palm Beach Post photographer Dallas Kinney won the 1970 Pulitzer Prize for Feature Photography for his portfolio of pictures of Florida migrant workers, Migration to Misery. Post photographers have subsequently been Pulitzer finalists three times.
Editor Edward Sears won the Editor of the Year award in 2004 from Editor & Publisher. Sears led the Post newsroom from 1985-2005.
The Palm Beach Post has over 750,000 daily readers in print and online each week. The newspaper serves readers in seven counties – Palm Beach, Martin, St. Lucie, Okeechobee, Indian River, Hendry, and Glades – and has reporters in six community newsrooms plus news bureaus in Tallahassee and Washington, D.C.
Palm Beach Newspapers Inc. continues to publish The Palm Beach Post, Palm Beach Daily News, Florida Pennysaver and La Palma, a Spanish-language weekly newspaper. Each publication has a corresponding web site.
The Post launched PBGametime.com, home for its coverage of Palm Beach County and Treasure Coast high school sports, in 2009.
Like many newspapers throughout the country, the Post downsized its newsroom by more than 30 percent in 2008 and 2009. At the same time it closed its printing press. The Post‘s print edition is now printed in Broward County by the South Florida Sun-Sentinel and shipped north to Palm Beach County for daily distribution.
As of 2012, the Post‘s average daily circulation was slightly over 88,000, well below daily circulation figures of around 165,000 at the turn of the century, according to BurrellesLuce. It is the 80th largest daily newspaper in the United States and the 7th largest in Florida.
The E. W. Scripps Company is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis Scripps. It was also formerly a media conglomerate. The company is headquartered inside the Scripps Center in Cincinnati, Ohio. Its corporate motto is “Give light and the people will find their own way.”
In 1997, Scripps bought daily Texas newspapers in Corpus Christi, Abilene, Wichita Falls, San Angelo and Plano, plus the paper in Anderson, S.C. from Harte-Hanks Communications, along with 25 non-daily newspapers and San Antonio-based KENS-TV and KENS-AM. The purchase price was to be between $605 and $775 million, depending on a federal ruling.
The company, before the merger with Journal and creation of spinoff, owned and operated newspapers in 13 American markets:
- Ventura County Star (Camarillo, California)
- Redding Record Searchlight (Redding, California)
- Naples Daily News (Naples, Florida)
- Treasure Coast Newspapers:
- Evansville Courier & Press (Evansville, Indiana)
- The Gleaner (Henderson, Kentucky)
- The Anderson Independent-Mail (Anderson, South Carolina)
- The Knoxville News-Sentinel (Knoxville, Tennessee)
- The Commercial Appeal (Memphis, Tennessee)
- The Abilene Reporter-News (Abilene, Texas)
- Corpus Christi Caller Times (Corpus Christi, Texas)
- San Angelo Standard-Times (San Angelo, Texas)
- Times Record News (Wichita Falls, Texas)
- Kitsap Sun (Bremerton, Washington)